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2015 Conference Program

Tuesday, July 28

	Pre-Conference Events
9:00am-3:00pm	Drive Revolution ▾ Drive Revolution serves to foster media access to advanced-technology and alt-fuel vehicles - especially those with zero tailpipe emissions. It also aims to help contextualize them in an increasingly fragmented market of vehicle choices. The event is for pre-registered members of the media who cover vehicles, transportation technology, and associated topics, and it's facilitated through the Northwest Automotive Press Association, a non-profit group based in Portland. *Invitation Only. For more information, contact Drive Oregon
10:00am-4:45pm	US Department of Energy, Federal Highway Administration & Oregon Department of Transportation Event ▾ The U.S. Department of Transportation's Federal Highway Administration (FHWA), U.S. Department of Energy's (DOE) Clean Cities Program, and the Oregon Department of Transportation (ODOT) have partnered to host the "EV Infrastructure Corridor Development Workshop: Lessons Learned from the West Coast Experience" on Tuesday, July 28, in Portland, OR in conjunction with the EV Roadmap 8 Conference. In June 2014, the ODOT and the FHWA initiated a pooled fund to assist state and local transportation agencies interested in promoting the use of alternative vehicle and fuel technologies at a state, regional or corridor scale with the needed tools, information, and knowledge base through a series of workshops to be held around the country. The Portland workshop is the first of such workshops. The DOE Clean Cities program is a natural partner in this effort and will bring together Clean Cities coordinators, State Energy, Environmental and Transportation officials, as well as industry and national laboratory representatives to learn from the latest research and data collection efforts related to current deployment of charging infrastructure along EV corridors, such as the West Coast Electric Highway, and share lessons learned to develop potential new corridors in the Northeast and other regions. This information will benefit those interested in a corridor approach to EV charging, especially ZEV state members. *Invitation Only. For more information, contact Drive Oregon Linda Bluestein \| Co-Director, U.S. DOE Andrew Dick \| Transportation Analyst, NESCAUM James Francfort \| Research and Development Engineer/Scientist, Idaho National Laboratory Jacob Ward \| PMF, U.S. DOE Tracy Woodward \| Director of Government Affairs, Nissan Art James \| Project Director, ODOT & Tonia Buell \| Interim Director, Public Private Partnerships, WSDOT Joshua Proudfoot \| Principal & Co-founder, Good Company & Diane Turchetta \| Environmental Protection Specialist, U.S. DOT-FHWA

Wednesday, July 29

	Ride & Drive \| 7:30am-3:30pm Vehicles on Display \| All Day:
	Track 1: Charging Bridge Level Auditorium	Track 2: Cars Sky Bridge A&B	Track 3: Community Plaza Conference Room
7:30-9:00am	Drive Oregon New Member Breakfast *by invitation only
7:30-9:00am	Registration & Continental Breakfast
9:00-9:15am	Opening Remarks Jeff Allen \| Executive Director, Drive Oregon Wim Wiewel \| President, Portland State University
9:15-9:45am	Opening Keynote Ola Elvestuen \| Chair, Energy and Environment Committee; Member of Parliament, Norway; and Former Deputy Mayor, City of Oslo
9:45-10:15am	Networking Break and Ride & Drive
10:15-11:30am	Best Practices in Fast Charging Corridors ▾ Moderator: Andy Bartosh \| Program Manager, Electric Vehicle Charging Infrastructure, ABB Inc. Tonia Buell \| Interim Director, Public Private Partnerships, WSDOT Richard Hanley \| Electric Vehicle Infrastructure Project Manager, Connecticut Department of Transportation Rich Quattrini \| Senior Director of Business Development, ChargePoint Oregon helped lead the development of one of the world's first DC Fast Charging routes, the West Coast Electric Highway. Several such corridors now exist around the world, with more under development. This session will explore lessons learned, best practices, financing options, and business models for fast charging corridors.	Building a Healthy Market for Used Electric Vehicles ▾ Moderator: Bengt Halvorson \| Deputy Editor, High Gear Media Larry Dixon \| Senior Manager, Market Intelligence, NADA Ross Good \| Senior Manager, Chrysler Jonathan Morrison \| President, Auto Advisory Services Increasing numbers of electric vehicles are beginning to come off lease. Growing the secondary market for used electric vehicles will make electric transportation and its benefits more accessible to a wider range of consumers, grow the market for charging services, and build the industry. However, there are also a number of challenges to building a healthy secondary market for electric vehicles including the risk that used vehicle sales might "cannibalize" new sales. This panel will discuss this emerging market, key issues and challenges, and strategies being pursued to accelerate its growth.	Leading Utility Programs ▾ Moderator: John Morris \| Policy & Regulatory Affairs Director, CLEAResult Karen Glitman \| Director of Transportation Efficiency, VEIC Chuck Caisley \| Vice President, Marketing and Public Affairs, Great Plains Energy and KCP&L Senan McGrath \| Chief Technology Officer, ESB eCars, ESB Marvin Moon \| Director of Power System Engineering, LADWP The Edison Electric Institute has called transportation electrification "our biggest opportunity," and at least one analyst has could "save utilities from a death spiral." This session will explore the strategies utilities are testing to take advantage of this opportunity, the lessons they are learning, and the opportunities for expanded utility engagement in the transportation sector.
11:30am-12:30pm	Lunch and Ride & Drive
12:30-1:45pm	Public Level 2 Charging ▾ Moderator: Amy Hillman \| NW Client Relations Manager, Blink Network a Car Charging Company James Francfort \| Research and Development Engineer/Scientist, Idaho National Laboratory Andrew Hudgins \| Project Leader, Clean Cities, National Renewable Energy Laboratory Ellen Mantus \| Scholar and Director of Risk Assessment, Board on Environmental Studies & Toxicology, National Research Council Michael Nicholas \| Postdoctoral Researcher, Institute of Transportation, UC Davis The public discussion around Level 2 charging has swung between extremes in recent years, from "nobody will buy cars until the infrastructure is built" to "why did we build all these chargers that never get used?" This session will dig into the hard questions: How much infrastructure is "enough" - or even "too much?" How should "success" be defined in a charging network? How will competing business models fare as we see dramatic increases in vehicle sales?	Here Come the Long Range EVs! ▾ Moderator: John Voelcker \| Senior Editor, High Gear Media Suhrid Bhat \| Director of Automotive Solutions, ChargePoint Stephen Ellis \| Manager, Fuel Cell Vehicle Marketing, American Honda Motor Company Ashley Horvat \| Vice President Strategic Initiatives, Plugshare David McCreadie \| Manager, EV Infrastructure and Smart Grid Technology, Ford Daniel Witt \| Manager, Business Development and Policy, Tesla Motors With GM's announcement that the 200-mile Bolt will soon begin production, Tesla's more mass-market vehicle on the way, and an expected increase in the Nissan Leaf's range, the standard for electric vehicle range is changing. What is coming? Will electric vehicles with ranges of over 100 miles drive a major increase in sales? How will these vehicles increase the demand for fast charging, and otherwise transform charging infrastructure?	Utility Regulation and Electric Vehicles ▾ Moderator: Ivy Wheeler \| Senior Manager, National Association of Regulatory Utility Commissioners Max Baumhefner \| Attorney, Clean Vehicles and Fuels, Energy & Transportation Program, NRDC David Peterson \| Director, Utility Solutions, ChargePoint Nancy Ryan \| Senior Director of Policy and Strategy, E3 Kellen Schefter \| Manager, Sustainable Technology, Edison Electric Institute As utilities become more heavily engaged in the electric vehicle industry, utility regulators and ratepayer advocates have been called upon to quickly develop new rules and regulatory approaches. This session will discuss the competing goals of utility regulation, the special challenges and opportunities posed by transportation electrification, and emerging models to address the fast-moving electric vehicle sector.
1:45-2:15pm	Networking Break and Ride & Drive
2:15-3:30pm	Conquering Charging Challenges ▾ Moderator: Joel Pointon \| Principal, JRP Charge Rich Byczek \| Global Technical Lead for Electric Vehicles and Energy Storage, Intertek Topher Edwards \| Daytime Instructor, NECA-IBEW Electrical Training Center Sarah Moore \| Planner, Energy and Sustainable Development, City of Berkeley Lyuba Wolf \| Business Development Manager, ChargePoint Jonathan Oakley \| Director of Sales, EV Solutions, Aerovironment As electric vehicles become mainstream, there is a greater need to serve drivers with more challenging charging situations, such as apartment dwellers. There is also an opportunity to integrate charging into longer term infrastructure planning and the urban streetscape. Finally, the charging experience itself also needs to become more user-friendly and 'standardized.' This session will explore promising strategies to make charging easier and more convenient for all drivers.	Electric - and Connected ▾ Sponsored by: Moderator: Wilfred Pinfold \| Director, Research and Advanced Development, Intel Corporation Dan Bowermaster \| Program Manager, Electric Transportation, Electric Power Research Institute Chris Gearhart \| Director, Transportation and Hydrogen Systems Center, National Renewable Energy Laboratory Matt Jones \| Head of Future Infotainment at Jaguar Land Rover Crystal Rutland \| CEO & Co-founder, Empirical Electric vehicles are providing the ideal "test bed" for connected vehicle technologies, which are coming to market much faster than predicted. This session will explore the intersection of "the internet of things" and mobility, with a focus on technologies that may dramatically alter the electric vehicle market.	Maximizing the Economic Benefits of Electric Vehicles ▾ Moderator: Bill Nesmith \| Energy Advisor, NASEO Thomas Ashley \| Director of Government Affairs & Public Policy, Greenlots Eric Cutter \| Senior Managing Consultant, E3 Cedric Daniels \| Electric Transportation Manager, Alabama Power Company Jeffrey Rosenfeld \| Senior Technical Specialist, ICF International While some early critics were concerned that electric vehicles might be cross-subsidized by other drivers or utility ratepayers, recent research and pilot projects demonstrate that electric vehicles provide substantial benefits to the grid, to ratepayers, and to the economy as a whole. This session will present the best emerging evidence documenting these benefits, and discuss emerging strategies that can further leverage these benefits.
3:30-4:00pm	Networking Break and Ride & Drive
4:00-5:30pm Sponsored by:	Live Focus Group One of the most popular recurring elements in the EV Roadmap series, this live focus group of potential EV customers will ground attendees in the real-world challenges facing expanded electric vehicle adoption. Professional facilitators will quiz drivers, and audience members can pose questions of their own. Video part 1 and part 2 Audio part 1 and part 2
5:30-7:30pm Sponsored by:	Evening Reception Please join your colleagues among the exhibits on the outdoor plaza for welcoming remarks from Oregon's Governor, Kate Brown. Featuring live music, local Oregon wine from Hyland Estates Winery, Solena Estate & Stoller Family Estate and Ninkasi beer, tastings of locally produced Wild Roots Vodka, appetizers and networking.

Thursday, July 30

	Track 1: Charging Bridge Level Auditorium	Track 2: Cars Sky Bridge A&B	Track 3: Community Plaza Conference Room
7:30-8:30am	Energizing Oregon Coalition Meeting Breakfast *Drive Oregon members only
7:30-8:30am	Continental Breakfast
8:30-9:15am Sponsored by:	Opening Remarks Jeff Allen \| Executive Director, Drive Oregon Opening Keynote Introduction: Becky Harsh \| Director of Consumer Retail Policy, Edison Electric Institute Keynote: Jim Piro \| President & CEO, PGE
9:15-10:30am	Wireless Charging: Emerging Business Models ▾ Moderator: Kevin Womack \| Director, Office of Research, Development and Technology, U.S. Department of Transportation Jeff Muhs \| Director, Business Development, WiTricity Corp. Jeremy McCool \| Founder and CEO, HEVO Power Wesley Smith \| Chief Development Officer, WAVE Wireless charging technology is advancing rapidly, and is already available in some applications. This session will focus on the business side of wireless charging, exploring how this technology will enter the marketplace, how it might drive increased vehicle sales, how payments might be collected, and what sustainable business models for wireless charging might look like in coming years.	Beyond Cars: Integrated Electric Mobility ▾ Sponsored by: Moderator: John MacArthur \| Sustainable Transportation Manager, TREC at Portland State University Mac Burns \| Regional Sales Director, Proterra Peter Dempster \| Business Development and Sales Manager, Drive Now Dr. Vish Palekar \| CEO, Mahindra GenZe Mette Hoé \| Program Manager, Copenhagen Electric While electric cars receive much of the public attention, electric drive is also revolutionizing a number of other modes. This session will explore how electric and connected vehicles are changing car sharing and transit services. Speakers will also discuss how the exploding market for electric-assist bicycles in Europe and Asia is changing urban mobility, and when that wave might reach the United States.	The Role of Philanthropy ▾ Moderator: Angus Duncan \| Founder and President, Bonneville Environmental Foundation Karen Harris \| Program Consultant, John Merck Fund Patty Monahan \| Program Director, Transportation, Energy Foundation Rashad Morris \| Program Officer, Bullitt Foundation Margarita Parra \| Program Officer, Environment Program, The Hewlett Foundation Philanthropy has played a key role in most social progress over the past generation. Over the past decade, foundations have increased their focus on addressing climate change, perhaps the most difficult environmental challenge of our age. Foundation funding has supported the development of many leading policies driving adoption of electric vehicles - but much work remains. How are foundations currently working to support transportation electrification? What initiatives are coming in the future? How can industry, advocacy groups, and government partner more effectively with philanthropic organizations?
10:30-11:00am	Workplace Charging Awards Dr. Robert Graham \| Director, EV Everywhere
10:30-11:00am	Networking Break
11:00am-12:15pm	Workplace Charging ▾ Sponsored by: Moderator: Robert Graham \| Director, EV Everywhere Challenge, U.S. Department of Energy Michael Huggins \| Landside Operations Manager, Port of Portland Tom Kelly \| Owner and President, Neil Kelly Company Bronwyn Pierce \| Global Sustainability Program Manager, Hewlett Packard The U.S. Department of Energy Workplace Charging Challenge is rapidly gaining ground, with over 150 businesses signed up. Employers that support charging have 20 times more employees driving electric vehicles. This session will explore why workplace charging is so effective at driving increased electric vehicle sales, what effectively motivates employers to support electric vehicle commuters, and how we can make charging at work as easy and common as parking a bike at work.	Marketing Electric Cars ▾ Moderator: Chelsea Sexton \| Founder, Lightning Rod Foundation Nick Nigro \| Founder, Atlas Public Policy David Roberts \| Senior Consultant, Vermont Energy Investment Corp Dr. Rosemarie Russo \| Sustainability Coordinator, City of Fort Collins & Adjunct Sustainability Professor, ASU Electric vehicles are a new and different product category, and one that has proven challenging to market effectively to consumers. As these vehicles move beyond the "early adopter" market, this challenge will only grow. This session will explore how to strengthen the marketing and sales of electric vehicles as a category, particularly to a new generation of drivers. It will also explore the role of regional collaborations, stakeholder efforts, and national awareness campaigns.	Policies that Work ▾ Moderator: Phil Barnhart \| State Representative, State of Oregon Andrew Dick \| Transportation Analyst, NESCAUM Sekita Grant \| Legal Counsel, Environmental Equity, The Greenlining Institute Cassie Powers \| Program Manager, National Association of State Energy Officials Harm Weken \| Managing Partner, FIER Automotive Yan Zhou \| Transportation Analyst, Argonne National Laboratory From state and federal tax credits and incentives to local building codes and permitting, public policy will continue to play a key role in the electric vehicle industry over the coming decade. This session will analyze which local, state, and federal policies are most promising in promoting transportation electrification; how these policies can best be secured; and what challenges and opportunities lie ahead.
12:15-1:15pm	Lunch
1:15-2:30pm	Smart Charging ▾ Moderator: John Gartner \| Research Director, Navigant Research Brett Hauser \| CEO, Greenlots and Co-founder, Open Charge Alliance Dexter Turner \| President & CEO, OpConnect Jordan Ramer \| President, EV Connect Pasquale Romano \| President and CEO, ChargePoint Matt Stevens \| CEO, CrossChasm Technologies Inc. The ability to use electric vehicles to provide grid services and energy storage has tended to run ahead of the business model for doing so. However, as the number of vehicles increases dramatically and new "smart grid" technologies emerge, a number of promising applications are emerging. This session will explore lessons learned from recent pilots, current industry efforts underway, and the growing convergence of home energy management, charging, and vehicles.	How will Electric Vehicles Pay for Roads? ▾ Moderator: Diane Turchetta \| Environmental Protection Specialist, U.S. DOT-FHWA Bob Siegel \| Senior Innovator, Advanced Strategy, Verizon Telematics Alex Schroeder \| Manager, Transportation Technology Deployment, National Renewable Energy Laboratory Brady Tacdol \| Road Charge Project Manager, California Department of Transportation As the number of electric vehicles on the road climbs into the millions over the coming decade, calls for them to contribute to road funding will increase. Several states have already adopted additional registration fees for electric vehicles, while Oregon is a leader in developing a per-mile "Road User Charge." This panel will explore the state of policy, discuss when and how electric vehicles should contribute to paying for roads, and explore how to minimize any disincentives to electric vehicle adoption.	EV Tourism ▾ Moderator: Tracy Woodard \| Director of Government Affairs, Nissan North America Charlotte Argue \| Assistant Manager, Climate Change & Air Quality Program, Fraser Basin Council Harry Dalgaard \| Destination Development Specialist, Travel Oregon Ben Prochazka \| Director of Strategic Initiatives, Electrification Coalition Several U.S. states and a number of regions around the world are explicitly integrating electric vehicles into their tourism efforts. The theory is that such efforts can both highlight the state as an environmentally friendly and "hip" destination and encourage drivers to see electric vehicles as "road trip worthy" cars, not simply urban commuters. This session will highlight some of the leading EV tourism efforts, the lessons they have learned about promoting EV tourism, and the challenges that remain. Panelists will also discuss the impacts of these programs, both on tourism and on electric vehicle sales.
2:30-3:00pm	Closing Keynote Peter Harrop \| Founder and Chairman, IDTechEx
3:00-5:00pm	Electric Bike Tour ▾ The two-hour tour will be provided through Cycle Portland, a local company that specializes in helping people experience the city on a bike. A limited number of seats are available, so reserve your ticket to ride today! Come explore Portland on an electric bike! Our tour will show you what makes Portland a leader in sustainability urban mobility and an ideal electric vehicle test bed. You'll get the chance to see key electric vehicle infrastructure "landmarks," such as Electric Avenue, a street with parking dedicated entirely for electric vehicle charging. You'll also experience Portland's natural beauty and easy-to-use bike infrastructure during one of the best months of the year to experience biking in the city. Cost: $30 Departing From / Returning To: World Trade Center Notes: Helmets will be provided. You will be contacted a week prior to the conference with more information about the route and other participation instructions.

Friday, July 31

	Post-Conference Events
8:00am-1:00pm	Exploring the Evolving Role of Utilities in Transportation Electrification ▾ The last four years have brought dramatic change in the electric vehicle development. Sales continue their strong growth, and Oregon remains a national leader in per-capita vehicle sales and charger installations. Nearly every automaker offers, or will soon offer, at least one electric model. However, national and Oregon goals will require sales to accelerate even faster. Oregon's Zero Emission Vehicle mandate will require sales to grow from about 1% of all new car sales to about 15% by 2025. Looking further ahead, Oregon's climate strategy counts on 90% of all miles traveled being electric by 2050. There is growing evidence that utilities play a critical role in accelerating electric vehicle sales and that electric vehicles represent a tremendous opportunity for utilities and their ratepayers. The Edison Electric Institute has called transportation electrification "our biggest opportunity," and at least one analyst has stated that transportation electrification could "save utilities from a death spiral." As a result, an increasing number of utilities are getting more actively engaged in supporting and promoting the use of electricity as a transportation fuel, and regulatory treatment of this activity is rapidly evolving. This half-day workshop will explore the reasons for utility engagement, highlight some case studies and examples, and explore how the regulatory environment in Oregon may need to adapt in response. The workshop is intended for utilities, regulators, and stakeholders in transportation electrification. Register >>
9:00am-12:00pm	Masterclass with IDTechEx - Electric Vehicles: Markets, Trends, & Emerging Opportunities ▾ Take a deeper dive into the electric vehicle industry with one of the world's leading EV market experts, Dr. Peter Harrop of IDTechEx. The EV Roadmap Conference is excited to partner with IDTechEx to host a masterclass focused on the latest developments in hybrid and electric vehicles for land, sea and air. Firms engaged at any level within the electric vehicle industry - private consultants to component suppliers to vehicle manufacturers - will benefit from this masterclass. Attendees will leave with important insights and market growth expectations that can inform their business strategy and support continued success. Dr. Harrop will provide attendees with an overview of key electric vehicle segments, highlighting the vehicle types that are currently the most successful and those that are anticipated to see success in the years ahead. He will also review the different value chain structures in place or expected to supply these segments, and the main actors engaged in the R&D behind vehicle, battery, and EVSE development. This masterclass will cover the following items below, and Dr. Harrop will tailor his presentation depending on the interests of the audience 10 year forecasts in 45 electric vehicle categories including electric cars, pure and hybrid electric; micro cars; two wheelers such as electric scooters, pedelecs and motorcycles; commercial and industrial EVs such as construction, agricultural and mining electric vehicles; marine electric vehicles such as electric boats and vessels and light electric aircrafts. These are explained in terms of unit numbers, average sales price (ASP) and total market value. The differences in the structure of the value chain of these different electric vehicle segments. The different drivers behind electrification of these types of electric vehicles. Commercial, research and pioneering activities in different types of electric vehicles. Different types of charging infrastructure required for different types of electric vehicles. Activities of developers of electric and hybrid vehicles - covering land, water and airborne vehicles. Progress of companies compared in relation to market shares per type of electric vehicle category. Dr. Peter Harrop \| Chairman, IDTechEx Since 1999, IDTechEx has provided independent market research, business intelligence and events on emerging technology to clients in over 80 countries. Our clients use our insights to help make strategic business decisions and grow their organizations. IDTechEx is headquartered in Cambridge, UK with additional offices in Boston, USA; Berlin, Germany and associates in Tokyo, Japan. Learn more at: http://www.idtechex.com/. Registration for EV Roadmap attendees and Drive Oregon members - $199 Regular Registration - $249 Location: Drive Oregon Offices, 1600 SW Market St, Room TBA, Portland, OR 97201 Doors will open at 8:30 AM; coffee & pastries will be served. The program will begin promptly at 9 AM.
9:30am-4:30pm	Electric Byway Wine Tour *Tour open to the public as well as conference attendees. Just a short drive from downtown Portland, Oregon's Willamette Valley is home to more than 225 wineries. Join us for a tasting tour of three leading wineries along one of Oregon's scenic electric byways. You will ride in comfort aboard BYD's 40-foot All Electric Coach, utilizing BYD's proprietary Iron-Phosphate battery. Tour includes tastings at Sokol Blosser, Stoller Family Estate, and Hyland Estates, lunch in the vineyard catered by Wild Pear Catering and transportation. Seats are limited, so reserve yours today!

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